With a new brand comes a new identity. I was given the opportunity to create the unique voice that would help this global brand stand out from the rest.
Uglobal deals with visa information for multiple countries, so I wanted the website and multi-pieces of collateral to come across as organized and legible among all the information, but still stylish and current.
Making the bright, bold blue color the trademark color of the Uglobal brand, the rest of the colors lent themselves to being cool, muted grays and whites to help create contrast and space.
Click to go to Uglobal Website